Independent advice
for family wealth.

A family-run brokerage placing the country's best insurers and investments where they actually perform. On your side of the table.

Independent advice. On your side of the table.

Deacon & Associates is a family-run financial brokerage in Randburg. We've been advising South African families since 1994. Through every market cycle, every change of government, every life event our clients have walked through.

We're independent by design. We don't sell anyone's products. We sit on your side of the table, compare the country's best insurers, and place each policy where it actually performs. Our advice never costs you a cent extra.

Independent
We compare every reputable insurer. We're not tied to one.
No cost to you
Paid by the insurer, not by you. Same premium, independent advice.
Family-run
Same advisor for every life event. No call-centres, no handoffs.
A father holding his child

Every product line.
One coordinated plan.

From your first policy in your twenties to drawdown in your sixties. Separate things, reviewed together every year.

Paul Deacon, Founder

Paul Deacon.
Founder & financial advisor.

Paul founded Deacon & Associates in 1994 with a single conviction: that families deserve an advisor who works for them, not for a product company. Three decades and many market cycles later, that's still how the practice runs.

You'll meet Paul yourself. Not a call-centre, not a junior. The same person who plans your cover today is the person who'll handle your family's claim in twenty years.

Paul Deacon
Founder & Advisor

Four steps.
No obligation, no pressure.

Most clients move forward after the first conversation. But you never have to.

01

We meet

A thirty-minute conversation over coffee in Randburg or a video call. We listen first, then ask the questions that uncover what your plan is actually missing.

02

We review

Bring your latest policies. We come back with a one-page summary. What's working, what's overpriced, where you're under-covered, where you'd save.

03

We place

If you agree, we move the cover. The insurer pays the advisory fee. You pay nothing extra. New cover replaces old cover only when it's confirmed in place.

04

We stay

One review a year, every year. Salaries change, kids arrive, mortgages get paid off. The plan flexes with you, with the same advisor.

It's not what you save.
It's where you save it.

The same R1,000 a month, over 30 years, can end up as R828k, or R3.49M. The only difference is the vehicle.

Cash · 5% R 828k
Balanced · 9% R 1.83M
Pure Equity · 12% R 3.49M
Projected growth
R1,000 / month · 30 years
R4M R3M R2M R1M R0 Yr 0 Yr 10 Yr 20 Yr 30 R3.49M

Seven places
your money can live.

We'll show you which mix is right for your stage, your tax bracket, and your time horizon. In plain English.

Clients who stayed
for two decades, and counting.

"When my husband passed, Deacon walked me through every policy claim, every form, every conversation. They treated me like family. Because by then we were."
JR
Janet R.
Client · Ferndale · 12 years

"Paul has handled our family's investments and insurance for nearly twenty years. Honest, patient, and genuinely interested in what's best for us."

Naledi M. · Bryanston · 20 years

"Best financial advisor in Randburg. Paul explained every product, gave a fair quote, no upselling. Now my parents and sister are clients too."

Priya D. · Northcliff · 8 years

The things
people usually ask first.

Can't see your question? Ask us directly. We usually reply the same day.

Do I pay extra for using a broker?

No. The advisory fee is built into every insurance premium, whether you go direct or through a broker. Going direct doesn't save you that fee. It just removes the independent advice. We're paid by the insurer once you take cover, not by you.

Which insurers do you work with?

Hollard, Momentum, Discovery, Santam, Stratum and Capital Legacy are our main partners. We're not tied to any of them. We place each policy where it performs best for your specific situation.

Do I need to switch all my cover to use you?

Not at all. Start with the policy you're least sure about. We'll do a free review, and if there's nothing to fix, we'll tell you. Most clients move things over gradually as policies come up for renewal.

What happens when I need to claim?

You call us. Not a call-centre, not a 0800 number. We submit the claim, chase the paperwork, and follow it through with the insurer until it's paid. That's the part most people don't realise a broker does. And it's the part that matters most.

Where are you based, and can we meet?

Our office is in Randburg, Johannesburg. We're happy to meet in person, drive to you for the first meeting, or do everything over video. Whichever works for your life.

Are you actually independent?

Yes. Family-owned, FAIS authorised (FSP 3434), with no in-house products to push. We get paid the same fee regardless of which insurer wins your business, which means we have no incentive to favour one over another.

Send us your policies.
We'll review them.

No cost, no obligation. We'll show you what's working, what's overpriced, and what you'd save by switching. In plain English, on a single page.